Consulting Projects

Having worked closely with our clients through types of business requirements we have developed a close understanding of their business along with a thorough understanding of their data. This enables us to engage with our clients on open-ended business questions that require more than the application of statistical techniques or standard analyses. We help our clients make decisions on focus markets, priority brands, operational plays and acquisition sets, questions that drive the future of the business.

Client Requirement:

Companies invest billions of dollars every year on marketing their brands. Some initiatives work and some don't. AQ helps clients boost brand productivity by prioritizing their investments & marketing expenditure.

AQ Solution:

Move from an accounting-based classification to an Impact and Objective-based classification.

Client Benefit:

Typical consulting projects involve business problems which cannot be deconstructed by any linear reasoning or statistical model. The projects we receive normally require a mix of intuitive, disjunctive analytics and industry knowledge. And this is where our domain skill across categories differentiates us from other analytic companies.