One of the only women CEO’s that my friends know, and they never miss a chance to remind me of it.


In a start-up there are no designated roles. The work you can do is unlimited, and I wear the multiple hats of project delivery, new business strategy, tracking expenditures and investments, recruitment, marketing, operations and any other head gear which threatens to crown me.

It’s a safe distance from my first job as a management trainee, where I used to bump along dusty country roads at the back of a sales distributor van, discussing the price of the next crop of potatoes. I never looked back after I found my first analytics job.


I like working in start-ups. They equip one with the ability to dream big and the flexibility to realize that dream. When I was pursuing my MBA at FMS, Delhi, I looked forward to working in large corporations just like my peers, but today I revel in the thrill of working for myself.

Always working. At building partner relationships, at identifying innovative business drivers, at the gym, at my jokes, at new languages, at driving AQ to excel.


Having continuously worked on client site projects, I appreciate the business challenges faced by brands and represent ‘the partner’s voice,’ in the AQ practice. It is my job to ensure that we deliver solutions with measurable business impact.

Services like analytics, domain expertise and remote asset management are powering the change from tactical to strategic business outsourcing, the shift of the Global Delivery model from 1.0 to 3.0. We are at the right place, at the right time, experiencing the real thing!


As a finance graduate from IIML my goal is to make AQ a profitable venture for myself, my co- founders and the team who has invested in us.

Happy To Help. I connect with numbers because of the people, habits, and attributes they represent. At heart, I am an educator and get excited by creative problem solving.


Since I am a people’s person by nature I find myself leading business development, and the Knowledge and Training practices at AQ.

It is a uniquely challenging discipline. I have worked across different industries from CPG to media, but never encountered the same problem or solution twice.


I am an MBA from MICA, Ahemedabad with a graduate degree in statistics, so it seemed to be a great vocational fit. There is also this little matter of building some temporary space away from two very active growing children, a working CEO partner and a dog who wants to go for long walks.

Always found with my feet up, figuring out new ways to tackle mountains of data.


I lead AQ delivery operations, which has somehow made me responsible for the life, love, and Monday Blues management for all analysts.

I like communicating with data sets , much easier than knowing the difference between emerald green and midnight moss.


My IIMA alumni expect me to at least keep a job.

A technology junky, a creative mathematician, a practical inventor who knows how to run a successful business.


I lead innovation at AQ. I am the solution architect whose job is to attack any new business problem and figure out the analytics quotient. I do this using statistics and technology. I am also the financial controller of the AQ privy purse. As a corporate policy, we are invested in our local community and sponsor secondary and higher education for deserving underprivileged children.

It gives me the opportunity to work on the ‘art of math.’ Math is a symbol just like the alphabet, and analytics gives me a chance to democratize numbers, craft data-sets into a common language which can be understood across marketing and business functions.


I used to successfully prop up my IIMC batch, and got used to this solitary state. At AQ we don’t benchmark against competition, only ourselves. I would also like to see my investment in AQ fetch some returns.