We wanted to develop a learning space to nurture people, whose passion was to unravel the story behind the numbers, seek patterns behind statistical data, read the consumer mind with an analytics quotient.

Our passion was numbers, but we were not in the numbers game. We wanted to build our company with like-minded professionals who would co-create our work ethic of powering brands with actionable insight. And we have.

Our team comprises 60 talented
professionals who use game theory and
ANOVA to explain market dynamics and
consumer behavior. Incidentally, they
co-own AQ. What make them tick? It’s the
freedom to create their own IP with
our support. We are proud to be
associated with some of the biggest
brands in the world today and are
grateful that global marketers have
made us their strategic partner of choice.